UNDERSTANDING CUSTOMERS
For us, “sales” means so much more than “selling”. It means creating the perfect product for a customer need. This in turn means “listening”, “advising” and integrating our expertise from over 150 years in the bicycle industry. This results in products that are not only universally suitable, but also address very specific needs, such as a kickstand mounting option on both sides of the bike or an ultra-lightweight carrier made of titanium.
AM sales
Wholesale
Specialist retail
OEM sales
Manufacturer
Export countries of the HEBIE GROUP
BIKE MANUFACTURERS
With hundreds of brands, the world of bicycles is large and yet small when it comes to personal customer relationships that have grown over decades. People know and appreciate each other and work every day to fulfil the feeling that so many associate with cycling: “Freedom”.
As a reliable partner in the development of innovative components and interfaces on bicycles, we enjoy an excellent reputation for inspiring this feeling with high-quality products. With over 300 OEM brands, the HEBIE GROUP connects a diverse group of customers – from small specialists to large international companies.
Customised production
As an OEM, you have the opportunity to realise individual projects with us. Our development team will be happy to assist you from the concept phase through to series production. Contact us directly for a personal consultation on your project plans.
Customer enquiry
Ditmar Slik
Head of Sales OEM
For us personally, that is the best motivation: To know that our work contributes to giving people all over the world a bit of freedom, lightness and joy in their everyday lives. Every partnership, every project and every new product reminds us why we do what we do and why we do it with so much passion.
REFERENCES
TRADE PARTNERSHIPS
At the HEBIE GROUP, AM (After Market) means that our products are first sold to wholesalers in Germany and from there to specialist retailers, where they can be tried out and purchased directly and where personal advice on the product is provided. If one of our products is not in stock at a specialist retailer, it can be ordered there directly and will then be available within a very short time. Outside Germany, we work with qualified distributors who supply our products to specialist retailers in the respective country.
Click here for an overview of our distribution partners worldwide:
Linda Bade
Head of Sales AM & Marketing
We combine a unique wealth of experience with state-of-the-art manufacturing capabilities to offer our customers highly functional, durable and modern products in the areas of (system) carriers, bags/baskets, mudguards, chainguards and stands. Everything under one roof. Welcome to the HEBIE GROUP!
TRADE FAIRS
In addition to leading industry trade fairs such as EUROBIKE and trade fairs organised by major manufacturers and associations, we also attend numerous B2C trade fairs and festivals. Direct dialogue with our customers is very valuable to us. We also always have a few exciting offers at the start. Where you can definitely find us in 2026: just click the button to go to the trade fair overview!
Dates