ASSOCIATIONS & Partnerships
We also contribute to society by supporting charitable projects, initiatives and associations. In fact, we care about backing local initiatives just as much as industry-wide or far-reaching sustainability efforts.
We also support trade associations and professional groups that are active in our field, as well as initiatives and organisations that promote sustainable business practices and environmental protection.
We’re involved in themed networks and learning groups where we actively contribute and benefit from shared knowledge. Maintaining close links with universities and students is important to us too, as this helps us grow and make progress together.
Sponsorships and support
ADFC
As a supporting member of the General German Bicycle Club (ADFC Business Club), we help to represent the interests of cyclists worldwide. The ADFC is active in local, regional and national networks and alliances focused on road safety and cycling tourism. It also shares many of our goals – including more space for bikes and cycling-friendly legislation.
AKTIONfahrRAD
We show our commitment to the next generation by supporting AKTIONfahrRAD as a sponsor and member of its Advisory Board. The initiative empowers young people, gets involved in school projects, and supports teacher training and development throughout Germany.
Bielefeld Marketing
As a Bielefeld partner, we support the city’s brand and identity – strengthening our home region and helping raise the profile of the wider East Westphalia-Lippe business area.
proWerk Bethel
We work closely with proWerk – part of the Bethel Foundation – which supports people through vocational rehabilitation programmes.
BIKEBRAINPOOL
We are an active member of BIKEBRAINPOOL – a group of passionate and well-known figures from across the bicycle industry who are working together to promote cycling and sustainability, beyond competitive and organisational boundaries.
Special Olympics NRW
We support the state-level Special Olympics NRW in Münster – specifically in the cycling events. The goal of Special Olympics NRW is to give people with intellectual disabilities greater visibility, recognition and inclusion in society through sport.
BUND e.V.
Our strong commitment to sustainability and environmental protection is reflected in our membership of BUND (Friends of the Earth Germany). With its grassroots structure, dedicated volunteers and expert network, BUND champions a fair and environmentally responsible society across a wide range of areas.
Westfalenfleiß
Through our collaboration with Westfalenfleiß in Münster, we’re able to support people with disabilities or mental health conditions by offering appropriate internships and supported roles that help them gain a foothold on the job market and regain professional confidence.
GLÜCKSTOUR
We are a sponsor of the GLÜCKSTOUR cycling event, one of Germany’s largest privately organised charitable campaigns.
Associations, initiatives, networks and academic partners
Business Council
for Democracy (BC4D)
We’re part of the digital Democracy at Work initiative BC4D. At its core is a training programme that tackles digital threats to democracy – from online hate speech to disinformation and conspiracy theories. As an employer, we’re joining forces with others to stand up for an open, vibrant democracy.
ExpertInnenKREIS –
Circular Economy
We regularly take part in the “Expert Circle” network run by Effizienz-Agentur NRW (efa). Together with leading experts, we’re exploring the principles of circular design – a key part of the circular economy and essential for reducing material and energy use across the full life cycle of a product. efa also supports us with hands-on projects, such as our work on sustainable packaging.
CE:FIRE zirkulär.frugal.regenerativ
As part of the CE:FIRE “circular.frugal.regenerative” project, which aims to spark innovation for a more sustainable, resilient economy and stronger climate action, we regularly take part in the “Shaping sustainability and circularity” working group. Together with companies from the East Westphalia-Lippe region, we share ideas and insights on challenges related to circular business models and strategies, regulatory requirements and developments, as well as sustainability assessments and reporting.
Familiengenossenschaft
We are proud to partner with Familiengenossenschaft, the Family Association, to help our employees balance work and family life. Through this service, our employees have access to expert advisers who provide guidance in the areas of care and social counselling, including care services, parental leave and allowance, and health matters.
HSBI
(Hochschule Bielefeld) | Hochschule Darmstadt | UNI Paderborn
Wherever we can, we support collaborations between businesses, universities and students – whether through master’s theses, knowledge and technology transfer, or by taking part in university-led projects. One example is the RASUM project at Darmstadt University of Applied Sciences, which in 2024 led to the publication of a practical guide for us and other industry stakeholders on legally binding material compliance requirements in the bicycle industry.
IHK-Umweltausschuss | DIHK Unternehmensnetzwerk Klimaschutz
We represent Hebie, Bielefeld, as a member of the IHK Environmental Committee – a platform for knowledge-sharing and dialogue between companies across different sectors on environmental matters. We also connect with other like-minded businesses online through the DIHK Corporate Climate Action Network, which brings together companies committed to making a positive contribution in this field.
KLIMANEUTRAL 2030
We are part of the climate initiative led by the chambers of commerce and businesses in East Westphalia-Lippe, joining forces with other companies to highlight the region’s strong commitment to climate action.
ÖKOPROFIT-Klub OWL
We are a member of the ÖKOPROFIT® Klub OWL. ÖKOPROFIT® is an ecological project for integrated environmental technology – a collaborative initiative between local authorities, regional businesses and other partners at various levels. The ÖKOPROFIT® network allows participating companies to continue exchanging knowledge, collaborate and further develop their environmental activities.
VSF
We promote cycling and bike culture through our membership of VSF, Germany’s independent industry association representing over 350 retailers, manufacturers and service providers. VSF works to establish the bicycle as a mode of transport, an economic driver and a forward-looking choice for a healthy, environmentally conscious society – both in politics and in people’s minds.
ZIV Zweirad-Industrie-Verband
We are a member of the German Bicycle Industry Association (ZIV), which represents the interests of the bicycle, components and accessories industry. ZIV is involved in media work, participates in standards committees, reviews regulatory frameworks, and engages in political advocacy. We are also actively involved in the working group for sustainability in the industry.
Martinschule Gadderbaum
Our partnership with Martinschule primary school in Bielefeld goes back a long way. School classes regularly come to visit us and get a behind-the-scenes look at how our company works. During a tour of the site, the children get their first glimpse of a real production facility – and a fun quiz at the end helps them learn more about our company and products in an engaging, age-appropriate way.