SUSTAINABLE ON THE MOVE
Mobile. Consciously. Effective.
Our philosophy: Maintaining and shaping quality of life
Christian Junker
CEO HEBIE GROUP
Over the past few decades, the balance has tilted, with economic pressure often overshadowing social responsibility and environmental limits. We want to help redress that imbalance by giving ecological and social concerns the same weight as financial ones in the decisions we make. The real challenge lies in enabling industries, businesses and even entire economies to grow without consuming more and more natural resources.
Read the interview with Christian JunkerSustainability in the HEBIE GROUP
Sustainability requires imagination. It challenges us to think beyond the here and now. Many of the decisions we make today – for example, on decarbonisation or a more climate-friendly economy – will only have an impact years later. The same applies to the benefits. The links between today's decisions and future consequences often remain abstract. This is precisely why many people find it difficult to understand sustainability.
A clear sustainability strategy provides orientation. It serves as a guide, highlights key issues and goals, and opens up opportunities for dialogue. It outlines concrete steps and helps to make decisions transparent. In this way, we aim to strike a balance between environmental, social and economic aspects for our company and our stakeholders.
In the HEBIE GROUP, sustainability means being aware of our responsibility – today and for tomorrow. We see this path as a continuous learning and development process. Together with our brands hebie, racktime, tubus and CARL & MARTA, we are taking it step by step.
Our journey through time
Every milestone achieved is proof of commitment, passion and shared success. Each time, it is another step on the path to a successful and liveable future.
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1995–1999
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2000–2009
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2010–2019
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2020–2022
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2023–2024
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2025
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2026
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Safe products that impress:
Our durable products get bicycles safely up to speed. They are perfectly designed for the most environmentally friendly mode of transport – the bicycle – and are intended to give everyone in the world freedom, fun and joie de vivre.
Safe products that impress:
With high-quality materials, durable designs and innovative ideas. From raw materials to processing and recycling, we take care to conserve resources and minimise waste.
Partnerships that last:
Together with our customers and suppliers, we are committed to long-term cooperation, mutual respect and high social and environmental standards on all sides.
Acting with heart and mind:
Through a safe and diverse working environment, promotion of health, team spirit and a positive corporate culture.
Helping to shape the future:
By promoting cycling culture and sustainable mobility, as well as reducing climate impact and environmental pollution. For a planet that can regenerate itself.
HEBIE GROUP Sustainability Report 2024
Here you can gain in-depth insight into our sustainability activities and projects, as well as our ecological, social and economic impact areas. We present our advanced sustainability programme and provide information about our development, projects and strategies, as well as our experiences, goals and measures. You will learn about our partnerships, initiatives and networks, the key areas of action we focus on and what sustainable action means to us.
Zertifizierter ÖKOPROFIT®-Betrieb
ÖKOPROFIT® ist unser Umweltmanagementsystem. Seit 2010 sin wir bei Hebie in Bielefeld und seit 2022 bei tubus in Münster ÖKOPROFIT®-zertifiziert. ÖKOPROFIT® unterstützt uns kontinuierlich, systematisch und maßnahmenorientiert bei der Verbesserung des betrieblichen Umwelt- und Klimaschutzes sowie bei der Steigerung der Ressourceneffizienz und Verbesserung von Prozessen.
BASKIT EDGE
Unser Vorreiter in puncto Ressourcenschonung und Kreislaufwirtschaft: Er rostet nicht, ist extrem robust und hat als Kunststoffkorb eine sehr lange Lebensdauer. Der Korb besteht zu 50 %* aus recyceltem Kunststoff. Das Recyclingmaterial wird aus postindustriellen Abfällen gewonnen (PIR). Produziert an unserem Standort in Bielefeld hat er einen kurzen Weg, bis er auf einem Fahrrad als vielfältige Transportmöglichkeit zum Einsatz kommt. BASKIT EDGE ist mit 10 Jahren Garantie ausgestattet und richtungsweisend für den Anspruch an unsere Produkte.
* Die 50 % beziehen sich auf den Materialteil der durch Rezyklate austauschbar ist.
SNAPIT 2.0-ADAPTER
SNAPIT 2.0 CONNECT
Auch beim SNAPIT 2.0-ADAPTER/SNAPIT 2.0 CONNECT sehen wir den Nachhaltigkeitsaspekt darin, dass wir nicht nur auf Qualität und Langlebigkeit setzen, sondern auch auf kurze Wege, effiziente Prozesse und eine ressourcenschonende Fertigung der Kunststoffteile im eigenen Haus. Durch die Inhouse-Produktion (bis auf Federn, Schellen und Schrauben) vermeiden wir unnötige Transporte, reduzieren CO₂-Emissionen und nutzen eigenes Know-how und vorhandene Technologien mit hohem Wertschöpfungsanteil. So entstehen Produkte im Rahmen der „Made in Bielefeld-Strategie“ an unserem Bielefelder Standort die zukunftsorientiert und umweltbewusst sind.
Unsere SDGs als Nachhaltigkeitskompass
Hebie in Bielefeld und tubus in Münster haben sich im Rahmen eines internen Stakeholderdialogs - und mit Unterstützung von B.A.U.M. Consult - dem Nachhaltigkeitscheck CheckN unterzogen. Basierend auf den 17 Zielen der Vereinten Nationen (SDGs). Wir haben zu uns passende Ziele identifiziert, bei denen wir am meisten tun können. Sie stellen eine Grundlage dafür dar, unsere positiven Nachhaltigkeitsaspekte zu verstärken und unsere negativen zu minimieren. Unter dem Dach der HEBIE GROUP entwickeln wir uns damit stetig weiter. Unsere abgeleiteten Ziele und laufenden Maßnahmen reflektieren wir regelmäßig. Konkretes findest du dazu in unserem Nachhaltigkeitsbericht 2024.
Qualitätsmanagement ISO 9001
Unser Qualitätsmanagement bildet die Basis für Prozesse, Aktualität und Transparenz. Es deckt ebenso Schwachstellen im Unternehmen auf. Die Norm fördert grundsätzlich einen prozessorientierten Ansatz bei uns. Im Rahmen eines stetigen Verbesserungsprozesses implementieren wir mit der Norm regelmäßig ein optimiertes Qualitätsmanagement. Dadurch schaffen wir Nachvollziehbarkeit und Glaubwürdigkeit gegenüber unseren Kund*innen und sind auf Anforderungen eingestellt.
Ausgezeichnet als Fahrradfreundlicher Arbeitgeber
Hebie in Bielefeld und tubus in Münster erfüllen die Anforderungen der Initiative der EU und des ADFC für die Zertifizierung als Fahrradfreundlicher Arbeitgeber in silber gemäß EU-weitem Standard. Unter anderem stehen den Mitarbeitenden gute, arbeitsplatznahe Abstellräume für Fahrräder, Lademöglichkeiten für E-Bikes sowie Reparaturmöglichkeiten zur Verfügung, und es gibt Dusch- und Umkleideräume.
Code of Conduct für Zulieferbetriebe
In unserem Code of Conduct (CoC) finden unsere Zulieferbetriebe eine Sammlung von Verhaltensweisen, mit denen wir klare Erwartungen an diese stellen. Der Verhaltenskodex ermöglicht es, mit uns dazu jederzeit in den Dialog zu gehen. Als Fremdverpflichtung bildet er die Schnittstelle zwischen unseren Nachhaltigkeitswerten und -zielen und dem gewünschten Verhalten unserer Lieferanten.
Three-pillar model of sustainability
Our sustainable development is based on the three pillars of environment, economy and social responsibility. When making decisions, we strive to achieve the best possible compromise between these three dimensions of sustainability.
Environmentally friendly production.
Our economic success depends largely on protecting the climate, soil, water, air and biodiversity. Production and consumption should have as little impact on the environment and natural resources as possible.
More infos hereOperating responsibly.
Our products are high-quality and modern. They combine function, design and durability – standing for safety and trust. We want to operate in a socially and environmentally responsible manner – in harmony with people and nature.
More infos hereActing in a socially just manner.
Acting sustainably and successfully is a joint task. Without good cooperation and the necessary attentiveness, this is not possible. Compliance with high social standards throughout the entire value chain is essential.
More infos hereYou can find more detailed insights into the areas of ecology, economy and social issues in our Sustainability Report 2024.
„Eine nachhaltige Entwicklung befriedigt die Bedürfnisse der Gegenwart, ohne die Möglichkeit künftiger Generationen zu gefährden, ihre eigenen Bedürfnisse zu befriedigen.“
(Brundtland-Bericht, 1987)
Significance of our sustainability goals
We want to make a difference in the long term. And we set ourselves realistic goals to achieve this. We focus on economically sound strategies that support sustainable development. We see our goals as part of a very dynamic development that must be adaptable.
ECOLOGICAL sustainability goals should contribute to our quality of life and a healthy natural environment.
“We take stock of our emissions at our site and within our supply chain on an annual basis and aim to continuously reduce CO₂ emissions. To this end, we are establishing a PCF (product carbon footprint) model and promoting transparency in the supply chain, for example.”
ECONOMIC sustainability goals must be meaningful, have a long-term impact and offer genuine added value.
“Think about the end right from the start: circular design and business models should be considered and promoted, taking into account the possibility of sustainable materials for our products and value retention at the end of the product's useful life, such as through repairability or recycling of materials.”
SOCIAL sustainability goals should promote well-being and satisfaction in the working and living environment.
“We want to continue providing our key stakeholders with regular, transparent and honest information about our social, environmental and economic developments in the form of a sustainability report.”
You can find our strategic and operational goals with ongoing measures and developments in our Sustainability Report 2024.
Sandra Wilms
CSR Manager
The HEBIE GROUP wants its actions to make a positive contribution to the environment and society. To this end, we take a close look at risks, challenges and current events. The focus is on avoiding emissions and using resources and primary raw materials sparingly. This also includes sustainable supply chains (reduction of Scope 3 emissions).
Integrity, transparency and traceability guide our actions. We make these and other principles visible – among other things, in our voluntary sustainability reporting and through clear key performance indicators. (See Sustainability Report, page 4|5)
Our customers should be able to make informed decisions, including from a sustainability perspective. Sustainable packaging, reusable solutions and circular approaches throughout the entire product life cycle are becoming increasingly important.
Video series: CSR
Perhaps you have heard the term “CSR” before, but don't know what it means? We shed some light on the matter and explain what ‘corporate social responsibility’ actually means in our company!
Corporate social responsibility
CSR in the HEBIE GROUP explained!
Is that IMPORTANT?
How we recognise OUR GOALS!
NEVER without the TEAM!
Involving employees in the RIGHT way...
Sustainable management
Is that even possible?
A look into the crystal ball
Our POWERPLAN for a MORE SUSTAINABLE FUTURE!
CSR is such a key part of who we are that we treat it almost like a brand in its own right. In 2024, we created a dedicated logo during an internal stakeholder consultation, linking it to the yellow HEBIE GROUP ring. The logo shows two hands shaking to form a heart. CSR is about more than protecting the environment; it’s about being socially aware at every level – and that starts with each of us.
The guiding principle “Be mindful” is intended to encourage everyone to actively help shape a more sustainable environment – be it in their personal lives through conscious consumption, or professionally by developing and marketing sustainable products.
To us, the colour yellow represents positivity, energy, change and progress.
Archive
Sustainability Report 2021
German Sustainability Code 2022